The Valuing Children Initiative aims to inspire Australians to value all children, understand that a child’s wellbeing is the shared responsibility of the entire community and ensure children are at the forefront of our considerations.The vision of the Valuing Children Initiative is the creation of a society in which all children can flourish, have a safe, caring and supportive childhood and maximise their potential.


To create greater societal awareness of children and their rights and needs.

To inspire Australians to value all children.

To promote a positive focus on all children.

To build understanding that a child’s wellbeing is the responsibility of the entire community.

To ensure children are at the forefront of our considerations.


Advocate to ensure children are at the forefront of considerations.

Promote understanding that we should
value all children and that their wellbeing
is a community responsibility.

Engage stakeholders at all levels to build
awareness that how we value children
impacts on our attitudes, actions and
behaviours towards them.

Lend support to other organisations and
individuals who share a common goal of
ensuring children have the safe, caring
and supportive childhood they deserve.


Children are not faring as well as they could be.

While the last 50 years has seen significant strides in improving outcomes for children, it has also seen calamitous failures as evidenced by revelations at the Royal Commission into Institutional Responses to Child Sexual Abuse, as well as the increasing number of substantiated cases of neglect, and emotional, physical and sexual abuse of children. Issues such as the lack of school readiness and obesity are amongst other serious concerns that have been identified as adversely impacting on Australia’s children.

Today, for the first time, children in affluent countries like Australia are predicted to have a shorter life expectancy than their parents simply because of obesity and the chronic diseases that result. In Australia a wealthy and sophisticated democracy, the ACOSS ‘Poverty in Australia Report 2014,’ reported that 17.7% of all children live below the poverty line.

The question must be asked, what accounts for the gap between what we want for all children and the reality?

The Valuing Children Initiative believes it is time to ask some challenging questions about how we value children in Australia today, and whether our attitudes to children have kept pace with what children deserve and have a right to expect.

How we value children matters, and has been identified as directly impacting on attitudes, behaviours and actions towards children. This in turn directly impacts on how governments, not for profit organisations, community groups, individuals and the private sector develop policies and provide programs for children and their families and carers.

The need to make Australia a better place for all children, has been identified by some of the most respected and committed advocates for children. They have highlighted the need to reconsider the priority we give to children, as well as the need for the entire community to understand its shared responsibility for children.

Australia can lead in Valuing Children- lets be leaders in child wellbeing. 


The Valuing Children Initiative was established in January 2016 by Tony Pietropiccolo, Centrecare Inc. and Basil Hanna, Parkerville Children and Youth Care Inc. to create a greater societal awareness of children and their needs, and ensure that all children are loved, safe and able to maximise on their potential and wellbeing


We are delighted to announce that Dr Sue Packer, AM; Australian of the Year is supporting the Valuing Children Initiative as an Ambassador.  With over 40 years of valuing children – Dr Packer is a true Valuing Children Champion!

Since starting her career as a paediatrician in 1972, Dr Sue Packer AM has worked tirelessly to advocate for the rights of children. Sue has been a leader in child abuse prevention and treatment and a champion of the importance of early childhood environments in the healthcare system and in the wider community.
Sue was one of the driving forces behind the acknowledgement of the importance of creating child-friendly spaces in hospitals and the value of play in recovery.
Presenting papers at conferences internationally and still volunteering on a number of boards to improve health and well-being of children, Sue maintains an interest in the adult lives of children she has seen. Sue stands up for the rights of children at every opportunity and encourages others to do the same.

It is an honor to have such a Champion in our Valuing Children team.

Dr Victoria Absalom-Hornby

Development Executive

Victoria Absalom-Hornby holds a PhD in Forensic Psychology from the University of Manchester, UK. Her background includes working clinically and lecturing in the UK, specialising in Cognitive Behaviour Therapy across public, private, forensic, early intervention and education sectors. Since relocating to Western Australia in 2012 Victoria has worked in the not for profit sector including roles in Learning and Development, Marketing, Communications Strategy and Fundraising. Victoria’s passion is advocating for children and young people and she provides a mixed academic, clinical and management skill set to the VCI team.

In July 2018, Victoria was appointed as the Development Executive at the Valuing Children Initiative to lead the project into the next stage of awareness and implementation.

Noelle Goodier

Promotion Officer 

Noelle Goodier started with the Valuing Children Initiative in February 2019. Noelle joins the team with a legal and justice background. Passionate about Valuing Children, Noelle supports the initiative as the Promotion Officer. 


Valuing Children Volunteers 

We are grateful for our wonderful volunteer team that support Valuing Children. Self referred and through the McCusker Internship Program, UWA.

We cannot do this without you. Thank you.