Who We Are

The Valuing Children Initiative was established in January 2016 to create a greater societal awareness of children’s needs to ensure they are able to maximise their wellbeing and therefore their potential. Even as an affluent country Australia is inadequate in the priority children are given and children are not faring as well as they could be. Issues that have an adverse impact on children’s wellbeing, and therefore their development and ability to reach their potential, have a subsequent negative effect on society.

HOW we value children matters and directly impacts on attitudes, behaviours, and actions towards children. We need to make Australia a better place for all children. We need to reconsider the priority we give to them, as well as the need for the entire community to understand its shared responsibility for children.

The VCI acts to drive change to a culture in which it becomes automatic for the needs of children to be prioritised. Only when they are at the forefront of our considerations and an environment is created where they can all flourish, will society truly benefit.
Our concerns are all-encompassing – obesity, online safety, abuse and neglect, child poverty, and so forth, and fall within the four pillars of Listen, Voice, Safety, and Growth.

If you would like to get involved please visit our How To Help page

Black and white photo of the Valuing Childrens Initiative team

Thank you…to our volunteers

We are grateful for our wonderful volunteer team that supports Valuing Children. Self-referred and through University programs; we cannot do this without you.

Thank you to the McCusker Internship Program- University of Western Australia, Curtin University, Murdoch University, Edith Cowan University, and the University of Notre Dame for your intern support.

Thank you.

Our Team



Director, Centrecare Inc & Co-Founder, Valuing Children Initiative

Tony’s commitment and achievements in the community and social services sector span over 40 years. In a sector full of committed individuals, Tony stands out not just for his remarkable role as Director of Centrecare, but for his relentless pursuit of social justice at the highest level for some of society’s most vulnerable and disadvantaged individuals. Tony is passionate about the role of the non-government sector. Above and beyond Centrecare’s interests, he believes that the sector is central to the future wellbeing of so many Australians and has sought to protect the integrity and standards of social service organisations throughout Australia so they are able to maximise their contribution. This is exemplified by his significant involvement with many peak organisations and founding the Valuing Children Initiative.

Tony was appointed a Member of the Order of Australia in the General Division (AM) in 2012 and most recently Adjunct Professor in the School of Arts and Sciences at the University of Notre Dame Australia, Fremantle Campus.

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Profile shot of Dr Victoria Absalom-Hornby

Dr Victoria Absalom-Hornby

Development Executive

Victoria Absalom-Hornby holds a PhD in Forensic Psychology from the University of Manchester, UK. Her background includes working clinically and lecturing in the UK, specialising in Cognitive Behaviour Therapy across public, private, forensic, early intervention and education sectors. Since relocating to Western Australia in 2012 Victoria has worked in the not for profit sector including roles in Learning and Development, Marketing, Communications Strategy and Fundraising. Victoria’s passion is advocating for children and young people and she provides a mixed academic, clinical and management skill set to the VCI team.

In July 2018, Victoria was appointed as the Development Executive at the Valuing Children Initiative to lead the project into the next stage of awareness and implementation.

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Rose Kielty

Communications & Promotion Officer

Rose Kielty started with The Valuing Children Initiative in June 2020. Rose joins the team with a background in communications, digital marketing, copywriting, and events. Passionate about Valuing Children, Rose supports the initiative as the Communications & Promotion Officer.

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