Get Involved & Support!

Would you or your company like to support The Valuing Children Initiative? 
We are currently seeking a benefactor or benefactors for a special project.

First, a little about the Valuing Children Initiative (VCI)

The Valuing Children Initiative is a not-for-profit culture and attitude change advocacy project in Western Australia.  We strive to ensure that children and young people are valued and at the forefront of our minds in all aspects of our lives and decision-making. Driven by a passion for children and young people’s wellbeing, we hope to change the way children are viewed so that all children in Australia can experience the caring, safe and supportive childhood they deserve.  Through research, education and advocacy the VCI promotes a shared understanding that the wellbeing of children is essential to building a stronger society, and is the responsibility of all Australians.   

Founded by Adj. Prof. Tony Pietropiccolo AM in 2016, the Valuing Children Initiative has a team of strong Ambassadors including Dr Brian Babington, CEO of Families Australia; Colin Pettit, Commissioner for Children and Young People WA;  Dr Sue Packer, Senior Australian of the Year 2019; Bella Burgemeister, Youth Advocate; Claire Orange, Author, Speaker and Director of ‘Best Programs 4 Kids’; Dr Sandy Chong, President of the United Nations Association of Australia (WA Division) and Anita Ghose, Partner of Health at Deloitte.

Now, some information about the project we would like to progress:

 The Valuing Children Initiative short film competition

The theme of the short film would relate in some way the objectives/messaging of VCI, for example listening to the voices of children or exploring issues effecting children (e.g. child poverty in Australia – 1/6 Australian children live in poverty,  the effect of social media on young people or the importance of play). 

The scope would be broad, and VCI would promote the competition in universities teaching animation and cinematography, and amongst the film and television industry more broadly.  Films entered into the competition could be used by VCI to share our message. 

VCI would do all of the work in terms of setting up the competition, marketing, film screenings, award presentation etc.  The competition would be open to anyone in Australia although we would promote the competition strongly in WA as we are based in WA and any award/screening events would occur in Perth. 

We are seeking a benefactor (individual or business) to provide the prize money and contribute to costs for the screening/award event.  The benefactor would have naming rights to the competition, e.g. the Valuing Children- Jane Bloggs Film competition.  We would seek to run this as a one-off competition, to begin with.   Estimated donation $5000-10,000. 

Donations to the Valuing Children Initiative are tax-deductible. 

If you are unable to support the VCI financially please consider sharing this post with your networks. 

For further information or a confidential discussion please contact Maddie McLeod –

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