Get Involved & Support!

Would you or your company like to support The Valuing Children Initiative? 
We are currently seeking a benefactor or benefactors for a couple of special projects.

First, a little about the Valuing Children Initiative (VCI)

The Valuing Children Initiative is a not-for-profit culture and attitude change advocacy project in Western Australia.  We strive to ensure that children and young people are valued and at the forefront of our minds in all aspects of our lives and decision-making. Driven by a passion for children and young people’s wellbeing, we hope to change the way children are viewed so that all children in Australia can experience the caring, safe and supportive childhood they deserve.  Through research, education and advocacy the VCI promotes a shared understanding that the wellbeing of children is essential to building a stronger society, and is the responsibility of all Australians.   

Founded by Adj. Prof. Tony Pietropiccolo AM in 2016, the Valuing Children Initiative has a team of strong Ambassadors including Dr Brian Babington, CEO of Families Australia; Colin Pettit, Commissioner for Children and Young People WA;  Dr Sue Packer, Senior Australian of the Year 2019; Bella Burgemeister, Youth Advocate; Claire Orange, Author, Speaker and Director of ‘Best Programs 4 Kids’; Dr Sandy Chong, President of the United Nations Association of Australia (WA Division) and Anita Ghose, Partner of Health at Deloitte.

The projects VCI would like to progress are:

 The Valuing Children Initiative short film competition

The theme of the short film would relate in some way the objectives/messaging of VCI, for example listening to the voices of children or exploring issues effecting children and young people such as child poverty (1/6 Australian children live in poverty) or the effect of social media on young people. 

The scope would be broad and VCI would promote the competition in universities teaching animation and cinematography and amongst the film and television industry more broadly.  Films entered into the competition could be used by VCI to share our message. 

VCI would do all of the work in terms of setting up the competition, marketing, film screenings, award presentation etc.  The competition would be open to anyone in Australia although we would promote the competition strongly in WA as we are based in WA and any award/screening events would occur in Perth. 

We are seeking a benefactor (individual or business) to provide the prize money and contribute to costs for the screening/award event.  It would not need to be a lot of money as we would primarily seek to attract university students to submit films.  The benefactor would have naming rights to the competition, e.g. the Valuing Children- Jane Bloggs Film competition.  We would seek to run this as a one-off competition, to begin with.  If it went well then we would, of course, like to do it again.  Estimated donation $5000-10,000. 

The Valuing Children Initiative Youth Art Award

We are seeking to establish an annual art award for school-aged children in Western Australia.  We intend to link with the high schools in Western Australia who run the Gifted and Talented Visual Art Program to ensure high-quality entries, however, the award would be open to any school student in WA.  The aim of this award is to showcase the talent of young people in WA and to listen to and share the voices of young people via the medium of art.  

VCI would do all of the marketing and arrange the award presentation.  Seeking an estimated donation of $2000 annually (for 5 years) to cover prize money for the winner and runner up plus contribute towards costs for the presentation function. 

The successful benefactor or business would need to be broadly supportive of the Valuing Children Initiative’s aims and be a person or organisation of good character and repute.

Donations to the Valuing Children Initiative are tax-deductible. 

If you are unable to support the VCI financially please consider sharing this post with your networks. 

For further information or a confidential discussion please contact Maddie McLeod –

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